I see so many life coaches making out that they’ve been in the pages of the print mag 𝘍𝘰𝘳𝘣𝘦𝘴, or 𝘌𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳, or 𝘐𝘯𝘤, when actually they’ve paid an agency or another coach to write about them on the pay-to-play blog. Fuck, they’ll often use a mock-up that strongly suggests they’ve been on the cover. The hide of it!
Here’s how else to spot a fraud:
✔️ Lives and works illegally in a cheap country that’s long had the boot of white people on its neck.
✔️ Spams you with constant emails in the form of fear-inducing questions like ‘Have you settled?’
✔️ Is so financially in debt to their own life coach that they’ll post things like “Truthfully, I don’t think you need to fully understand what mentorship is before you make the leap” – so that you make the same mistake.
✔️ Organises high-maintenance photo shoots with hundreds of balloons.
✔️ Has a secret ‘engagement pod’ with other coaches in their ‘container’ – basically an agreement to comment on each other’s posts as if they are rapt clients.
✔️ Uses ‘trauma’ as a hook. Here’s an actual selling point from a life coach’s ‘From Trauma to Purpose’ model: “I overcame culture shock, bullying and nearly being sexually molested to reach my fullest potential.”
✔️ Ostentatiously features the postal address International House, 142 Cromwell Road, London, SW7 4EF in their spam-mails as if they’ve got a massive London HQ when it’s actually ‘home’ to every dodgy company on the planet.
✔️ Uses lots of ticks.
New Age Guinea Pig 